Business and Operations
Puratos unveils new e-commerce platform
By Bakers Journal
Puratos unveiled its e-commerce platform, MyPuratos, with the promise that Canada might not be far behind. The site brings Puratos’ ingredient ordering experience online, offering 24/7 flexibility and convenience to meet the demands of today’s marketplace.
MyPuratos will offer the same products available through traditional channels, giving customers access to a wide range of bakery, patisserie and chocolate ingredients, including their range of clean label and health and well-being products. There will also be exclusive “online-only” deals available all year-round.
Just as Puratos offers customers a high-touch, personalized experience, the site features a curated selection of products with a user-friendly interface and interactive features. Customers can:
- Order ingredients online 24/7 and browse recipes
- Check recent orders and save favourites
- Quickly access account information and exclusive promotions
- Stay updated on local Puratos activities and events
“We are proud to introduce MyPuratos, which allows customers to shop for Puratos ingredients anytime,” said Julian Lewis, Puratos US Vice-President, Pacific Northwest. “The food industry is facing unprecedented challenges due to Coronavirus. We hope that the convenience and flexibility of MyPuratos helps them successfully run their businesses and maximize the service that Puratos can offer.”
Online ordering at MyPuratos completes the Puratos digital experience. Puratos launched its much-anticipated MySolutions in March 2020 to provide digital technical support and product resources to its customers. Through MyLink, customers can reach the U.S. technical team on demand for troubleshooting and co-development through the help desk (1-888-411-0163) while MyAdvantage offers recipes, products and insights tailored to the significant challenges facing customers today. BakerOnline offers an online marketplace for customers to market and sell to their consumers. With a fully integrated digital customer journey, Puratos USA can support customers more than ever.