Bakers Journal

Puratos co-creates online artisanal e-store

November 1, 2018
By Bakers Journal

Puratos and Belgian start-up, have created an online experience for artisanal bakers to sell their wares.

The two companies offer artisan bakers, pastry chefs and confections access to a platform that combines online and in-store shopping, making this venture an Etsy-like experience for those who want to sell their products online in a fast and professional way.

Customers get an overview of the available product offering, clear product descriptions and allergen information. They can pay online and choose when to pick-up their order. There is also the possibility of setting-up a loyalty system to reward returning customers.

For artisans, Bakkersonline  generates additional sales and enables a more efficient production planning and stock management, while minimizing waste. For consumers, the platform offers the convenience to pick up products purchased online at the time and location of their choice.
“Today hundreds of bakeries in Belgium and the Netherlands enjoy the comfort of the online service while allowing consumers to spend their time efficiently, elsewhere than in queues”  says Maxim Sergeant, Founder and CEO of Bakkersonline, in a press release.

“We wish to reflect innovation not only in the quality of our products, but also in the services we provide our customers”, shares Daniel Malcorps, CEO of Puratos in the same press release. Puratos believes that providing convenient, digital services to its customers will enable them to focus their time on creating even better bakery, patisserie and chocolate items.

“The signature of a joint-venture agreement with one of the most promising start-ups in our industry will help artisan bakers, patissiers and chocolatiers, from around the world,  join the digital revolution. With this new service our customers can provide a more convenient experience to consumers who’ll be able to purchase items online and pick them up in-store without queuing. This easy solution represents an enormous growth potential which will help our customers to work even smarter”, adds Malcorps.

The existing website is currently in Dutch: Last year over 131.000 orders were placed on the bakkersonline platform; soon, the domain’s name will change to

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