Bakers Journal

Puratos launches virtual innovation centre

September 28, 2017
By Bakers Journal

Brussels — Puratos created its Virtual Innovation Center to support their customers in bakery, patisserie and chocolate. Puratos’ know-how is now available 24/7.
The online space expands Puratos’ services from the existing 81 physical Innovation Centers with 463 experts around the world.

“Innovation is at the heart of our business. This is reflected not only in the quality of our products but also in the innovation of our services”, said Daniel Malcorps, CEO of Puratos in a press statement. “With our Virtual Innovation Center, we are proud to offer a service based on state-of-the-art technologies while at the same time keeping the human contact with our experts which no technology can replace.”

The virtual centre can provide customers with one-on-one assistance on every aspect of product development.

Support features include:


• Live chat sessions with international and local technical advisors who can provide personalized solutions
• A schedule for the live chat sessions
• A virtual advisor offering customers 24/7 advice on their finished goods.
• A recipe database (over 180)

In addition to these features, the Puratos 360° virtual tour brings the physical Innovation Center directly to the customers’ work space. A virtual walkthrough allows them to discover some of the available services of Puratos without having to travel to the location.

Learn more and get the real-life experience at

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