La Rocca opens new concept in Ontario
September 26, 2017 By Bakers Journal
Richmond Hill, ON — La Rocca Creative Cakes has opened of a new innovation centre and concept shop.
Called La Rocca Creative Kitchen, the space is located in Richmond Hill, Ont. The 2,400 square foot space incorporates an open test kitchen as well as an open-to-the-public retail store.
The drive behind La Rocca Creative Kitchen is to act as a hub for research and development of new and creative desserts in an interactive space to engage with the community and a learning centre for those in the bakery industry.
Michael Givens, president of La Rocca, said in a press statement: “La Rocca Creative Kitchen is a platform for food innovation by showcasing a series of experimentations and discoveries, with a goal to make food more fun, more beautiful and more delicious.” We challenge ourselves every day as we listen to our over 2,000 wholesale customers and millions of guests’ feedback to ensure that we provide the very best products for them to enjoy.”
The Creative Kitchen also plans to serve as an incubator for rapid innovation with leading foodservice operators and iconic retailers who want to leverage the kitchen and team of pastry chefs.
As a learning centre, Creative Kitchen strives work with industry leaders. La Rocca’s Bakery team of over 300 bakers and students from renowned institutions as well as established chefs from Canada and abroad will continue their professional development within the La Rocca facility.
The concepts of playfulness and interactivity are central to La Rocca Creative Kitchen, from its architecture to its visual identity and packaging, created around the “tangram” theme: a puzzle that allows the creation of endless designs around a basic set of colourful geometric shapes.
In addition to La Rocca’s well-known cakes, the store will regularly features exclusive, limited-time premium desserts that are not available anywhere else and can be enjoyed on-site with a selection of coffees prepared by baristas.
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