Bakers Journal

International Dairy Deli Bakery Association releases trends report focused on the influence of food

January 2, 2024
By Colleen Cross

Image courtesy of IDDBA

Madison, Wis. — The International Dairy Deli Bakery Association has released its What’s In Store Trends 2024, to help kick off the association’s 60th anniversary.

“This year is going to be a very special year for IDDBA and our member base,” said Whitney Atkins, vice-president of marketing for the association. “IDDBA has provided our members and industry resources to grow their business for 60 years. It only seemed fitting to kick off the new year with the digital What’s In Store, 2024 – Food: the Biggest Influencer, a theme chosen to represent how the commonality of food from day-to-day meals and nutrition to celebrations large and small influence life with family and friends.

According to Heather Prach, IDDBA’s vice-president of education and industry relations, this year’s edition will feature international reporting from the association’s partnership with Euromonitor International and IDDBA’s new data portal, DataBytes/GlobalScope.

The 2024 What’s In Store features a look back at 2023, new expert selections and will be part of the IDDBA 2024 live experience, June 9-11, in Houston, Texas.

In the report, IDDBA highlights six trends for 2024:

  1. Food Influences Mind, Body, Spirit
  2. Food Influences Sourcing, Sustainability, Salary
  3. Food Influences Technology of Today and For Tomorrow
  4. Food Influences the Young, the Youngish and the Young at Heart
  5. Food Influences Community, Convenience and Cash Flow
  6. Food Influences Culture, Cuisine and Culinary Explosions

The International Dairy Deli Bakery Association is a nonprofit membership organization serving the dairy, deli, bakery, cheese and supermarket food-service industries.

https://www.iddba.org/trendscenter/trends-research/whats-in-store


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