IDDBA unveils first all-digital bakery trends report

The International Dairy Deli Bakery Association (IDDBA) announced their latest report, What’s in Store 2021, the detailed look at industry trends, what’s driving results, and forward-thinking projections. This year, the data driven insights are available exclusively in digital format.

Also new this year, What’s in Store 2021 recaps impactful point-of-sales data garnered from IDDBA’s new partnership with IRI and the data giant’s Integrated Fresh solutions deck. Quarterly releases from IDDBA aims to provide subscribers timely and relevant updates reflecting the current forces influencing the industry and consumer behaviour shifts.

“What’s in Store 2021 is going to be a data powerhouse providing data to drive actionable decisions.” said Abrielle Backhaus, Research Coordinator at IDDBA in a press release. Backhaus added “Our new work with Integrated Fresh powered by IRI, in conjunction with expert insights from across the industry allows IDDBA to deliver this meaningful resource that assists our members and industry.” Subscribers can expect to see updates in March, June, and October of 2021.”

Purchase a What’s in Store 2021 subscription here.