David Haaf to take the helm for the International Dairy Deli Bakery Association

Madison, Wis. — The International Dairy Deli Bakery Association Executive Committee has appointed David Haaf its new president and chief executive officer.

Haaf brings over 30 years of retail food-service and culinary experience to the trade association. Haaf’s most recent position was vice-President of food-service and Starbucks operations for K-VA-T Food Stores Inc.

“After a nationwide search, David’s talents, experience, and dedication to the dairy, deli, bakery industries made him the clear choice to be the next leader of the association,” said Dominique Delugeau, IDDBA’s board chair. “David’s expansive merchandising and operations experience provides him unique insight into the needs and challenges of our member base and industry,” he added.

Haaf has been an active supporter of IDDBA for more than 15 years. His participation in retail management forum events and his expertise as an IDDBA committee member have been invaluable. Haaf shared he is excited to lay out a strategic plan to create member engagement, attract new members, and ultimately maximize the influence of the association throughout the industry.

Haaf will replace long-time president and chief executive officer Michael Eardley. During his tenure, Eardley directed the association through many changes and positioned it as an industry forerunner to connect buyers and sellers in the dairy, deli, and bakery retail landscapes.

Haaf will assume his new role in late April.