IDDBA Report: April saw more bakery sales

The International Dairy Deli Association (IDDBA) has released their third COVID-19 industry impact report.

The report focuses on the week of April 5^th, where food sales continued to show highly elevated levels, with store food dollars up 29.4 per cent over the comparable week in 2019.

Boosted by an increase of 41.2 per cent in meat, the total perimeter increased 15.8 per cent over the week of April 5 compared to the comparable week in 2019.

Shoppers expressed both understanding and some frustration with the shortages of dairy items in their stores. It appears disproportionately more of the deli meat dollar is going to pre-packaged meat amid COVID-19 sales. Bakery saw more dollars shift from the in-store bakery to the bakery aisles.

Access the full report here.