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IDDBA COVID Impact Report: Bakery sales low, but gaining ground


July 29, 2020
By Bakers Journal


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Logo courtesy of IDDBA Logo courtesy of IDDBA

The International Dairy, Deli and Bakery Association (IDDBA) released their latest COVID Impact Report. Compared to last year, sales in the bakery division are low, but certain categories within the baked goods division are picking up sales.

The association reports, “Packaged baked goods and packaged cookies and crackers had near identical gains around +11 per cent versus the same week a year ago.” However, the report continues to add that the pre-packaged baked goods division has gained back a lot of its lost ground from the -32 per cent decline that division has seen in mid April.

As Canadian provinces are slowly edging towards Phase 3 of reopening, many bakeries are offering pre-packaged offerings what used to be self-serve options. Buns, doughnuts, and cookies are reporting a slow upswing, now that individually wrapped or box-packaged goods are available.

The report added, that total packaged baked goods increased 11.1 per cent — its highest increase in many weeks. Whereas the week prior only two areas saw double-digit increases, this week all but bakery snacks had gains in the teens. “Bagels, though one of the smaller sellers gained the most, at +21.9 per cent,” reports the IDDBA.  “Fresh bread and rolls gained 11.5 per cent versus the same week in 2019 and is, by far, the largest segment, at $292 million in weekly sales.”

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To read the whole report, click |HERE|