IDDBA’s May COVID report: Baked goods sales still climbing

The International Dairy Deli Bakery Association (IDDBA) has released this week’s COVID-19 Impact report.

This report finds that total store sales, including the fresh perimeter, gained 22 per cent, while total edibles excluding fresh were up 31.4 per cent over the week of April 26 versus year ago. Dairy sales for the week ending April 26 were up 38.6 per cent.

The week of April 26 saw renewed engagement with packaged baked goods, cookies and crackers, though continued down results for the in-store bakery.

Access the full report here.