IDDBA releases late-May bakery sales report

IDDBA reports that bakery and bread sales are slowing down, though still overall higher than it was prior to the pandemic’s outbreak. Whether this deceleration is attributed to consumers eating their way through their existing supply of stored bought goods, or an effort to be more healthful, is unknown.

The association reports that the sales for the in-store bakery (non-UPC, random-weight items, no UPC items) were off by more than 17 per cent versus the same week last year. The only two items tracking in positive territory are bread and croissants.

Cake sales have dropped by a little over 19 per cent since April, however, bread has seen a gain by 9 per cent.

Access the full report here.