Bakers Journal

Boost bakery sales with back-to-school staples

August 27, 2018
By Bakers Journal

The first five weeks of the back-to-school period means an increase in sales for certain baked goods. Parents who stock up on lunchtime staples and snacks for their children buy more of a certain kind of treat in early autumn than any other time of year, including winter holidays.

The Nielsen Company, an American data and research company, reports that the most popular foods that have shown a boost in sales are pre-packaged crackers, brownies, toaster pastries and cookies. However, the push towards better-for-you snacks have altered the playing field.

Brownies have seen a 3 per cent decrease in 2017 over last year’s sales, but still remains a popular choice with consumers stocking their pantries. Cookies have seen a 10 per cent increase in sales while pop-up toaster pastries have decreased 4 per cent over last year’s back to school sales.

Crackers and variety snack packs are the most popular pantry stock choice for health-conscious parents providing staples for their children’s lunchtime snacks.

Nielsen Retail Measurement Services had tallied these results between August 13, 2016 through to September 10, 2016.

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