Business and Operations
Double-chocolate ‘pink’ cookies support breast cancer awareness
August 29, 2023 By Bakers Journal
Los Angeles, Calif. – Double the chocolate and the impact this October with the Otis Spunkmeyer Sweet Discovery Double Chocolate Cookie with Pink Gems. Returning to menus and in-store bakeries across North America for Breast Cancer Awareness Month, the delicious cookies bring a low-labour cause marketing solution, satisfying chocolate cravings and changing the world, one cookie at a time.
Otis Spunkmeyer will donate a minimum of 50 cents from every case sold from now through the end of October to a global-reaching charity focused on Breast Cancer research. In addition, the cookies provide an opportunity for foodservice and in-store bakery operators to donate to their own designated local or regional charities.
“All of us have had someone in our lives that has been affected by breast cancer,” said Christine Prociv, chief commercial officer, retail, for Aspire Bakeries, parent company of Otis Spunkmeyer. “With this cookie, we are encouraging in-store bakery and foodservice operators to support charities of their choice, while raising public awareness for breast cancer.”
Featuring dark, double chocolate gourmet cookie dough studded both with chips and candy-coated chocolates, the cookie can simply be baked and served. The company also suggests elevating the cookies with recipe applications designed for year-round celebration that include the Pink S’mores Cookie Sandwich, International Pink Day Cookie, Double Chocolate Raspberry Decadence, and Pink Ribbon.
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