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ACE Bakery’s pink bun campaign


September 30, 2016
By Doug Picklyk
From Sept. 28th - Oct. 25th, diners can visit any HERO Certified Burger location in Ontario and purchase a burger on an ACE Bakery pink bun. Photo: CNW Group/ACE Bakery

Toronto – In support of the Canadian Breast Cancer Foundation (CBCF), ACE Bakery and quick service restaurant chain HERO Certified Burgers in Ontario have teamed up to encourage customers to “Think Pink, Eat Pink”. From September 28through October 25, diners can visit any HERO Certified Burger location in Ontario and purchase a burger on an ACE Bakery pink bun—the buns get their colour from all-natural beet juice.

Diners will have the option to upgrade their burger to a pink bun, or order the Think Pink Burger, featuring natural beef, raspberry goat cheese, and a pink slaw. For every pink bun sold during the campaign, $1 will be donated to CBCF.

“The ravages of breast cancer affect so many people. At ACE Bakery we feel strongly about finding innovative ways, like the pink bun, to raise funds for breast cancer research with the goal of ending such a terrible disease,” stated Roy Benin, president of ACE Bakery in a release announcing the campaign.

The campaign’s tagline cheekily reads: Be a Hero. Let’s #BeetCancer together.

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“Canadian Breast Cancer Foundation – Ontario Region is grateful to HERO Certified Burgers, ACE Bakery, and their employees and customers for their passion and commitment to our vision of a future without breast cancer,” stated Anthony Miceli, vice president development, CBCF – Ontario Region, in the release.


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