Bakers Journal

Fleischmann’s launches educational online community for Canadian bakers

November 22, 2021
By Bakers Journal

Toronto – Fleischmann’s has launched, an online hub to connect and provide resources to Canadian bakers of all skill levels. The website provides free video tutorials created by Canadian experts and a large collection of recipes and interactive discussion forums.

The educational video series, called Bake Good Academy, features accomplished Canadian bakers, chefs, baking enthusiasts and influencers sharing their baking tips and tricks for seasonal and year-round treats. The initial launch includes video tutorials from three bakers encompassing all levels of baking instruction: beginner baking ambassador Raufikat Oyawoye-Salami (winner of the Great Canadian Baking Show season 4) covering topics such as Yeast 101 and Kitchen Set Up, intermediate baking ambassador Daniel Holloway covering Sourdough 101 and expert baking ambassador Shelagh Rutherford covering Enriched Breads and Bread Art, with more to come.

“The purpose of BakeGood is to form a community around this shared passion, somewhere that beginner, experienced and all those bakers in between can become the best bakers they can be — together,” said Sandro D’Ascanio, general manager, ACH Food Companies, Canada.

Launching ahead of the holiday season, is set to become the go-to source for at-home bakers seeking inspiration, education and advice for holiday, special occasion as well as everyday baking. For bakers seeking recipe inspiration, the website hosts a library of over 2,000 original recipes, from savoury to sweet, many of which incorporate Fleischmann’s products such as yeast, baking powder and corn starch. With a wide range of baking recipe options, featured recipes this season include Winter Cupcakes, a seasonally-inspired Star Bread, and fluffy Winter Mushroom Tarts.

Advertisement aims to create an interpersonal experience for bakers across Canada. This starts with allowing them the opportunity to make their own unique profiles and providing a space for community members to connect on the website’s free forum section. Knowing that baking comes from the heart, the website encourages bakers to support each other while showcasing their successes, discussing their challenges, asking questions and sharing their own tips and tricks.

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