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Fleischmann’s and KitchenAid sponsor Bake with Anna Olson


August 13, 2015
By Bakers Journal

Aug. 13, 2015, Toronto – Shaw Media has announced a new match made in confectionary heaven as Fleischmann’s and KitchenAid join season two of Bake with Anna Olson as official series sponsors.  

Fleischmann’s is the official baking partner of the show, arming Olson with the essential ingredients to take viewers on a delicious journey. Each episode will feature one or more of the brand’s key baking products, including Fleischmann’s yeast, Fleischmann’s baking powder, Fleischmann’s corn starch and Mazola corn oil.

Meanwhile, each episode will be powered by KitchenAid. From macaroons to muffins and everything in between, Olson’s creations will be whipped, mixed, diced and sliced with the help of KitchenAid stand mixers and their various attachments, along with other iconic kitchen appliances.

“Anna Olson is Canada’s First Lady of all things sweet and we’re thrilled to be integrating Fleischmann’s and KitchenAid products into Bake with Anna Olson,” said Barb McKergow, head of marketing ventures at Shaw Media. “This partnership is a recipe for success, blending two trusted kitchen brands with Anna’s expertise to create a foundation for the perfect baking experience for our viewers.”

Support for both sponsorships will include promotional creative that leverages each brand and includes both in- and out-of-show custom brand spots.

The new season of Bake with Anna Olson premieres on Sept. 6 at 12 p.m. ET/9 a.m. PT on Food Network Canada.