Bakers Journal

Europain to kick-off in February

October 2, 2017
By Bakers Journal

The bakery sector in France is doing well with 1,340 businesses created last year, reported press material from the upcoming Europain trade show. This is up 3.8 per cent compared with 2014, show figures from INSEE. Europain will be held in Paris from Feb. 3-6.

The bakery and sandwich bar frequentation is growing in Europe, especially in France where the frequentation and the average basket are the highest, reports show material.

Four days dedicated to animations, demonstrations and conferences are designed to offer Europain visitors a fascinating experience packed with practical solutions, discoveries and networking.

The Forum will feature four days centered around 40 themes, debates and reviews with 80 French and international contributors from all over the world. Some of the content will include a review of opportunities in four international markets: North America, Africa, South America and Asia, with testimonials from local players including Michel Suaz of the San Francisco Baking Institute and Pascal Rigo, founder of the American chain of bakeries La Boulange. Eric Kayser will present as an example of an international entrepreneurial success. The Forum will also have topics around initiatives to produce locally.

The show also hosts national and international competitions: Coupe du monde de la Boulangerie (World Bakery Cup) alternate with the Bakery Masters, International Confectionery Art Competition and French Schools Cup. Two Canadians — Alan Dumonceaux and Marcus Mariathas — have been selected to compete in the World Bakery Cup.

This year’s Europain sees the layout restructured into three themes that are designed to be relevant to all visitors, regardless of the format or size of their business and volume of production. The news categories are manufacturing, sales and managing.

Europain has established a system to promote the latest innovations for the industry by highlighting them throughout the venue. They will also be featured on the website and the app dedicated to the show, as well as in the documents made available to visitors and the themed visitor routes. The Innovation Awards and Visitors Prize will reward the most innovative products and solutions.

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