Bakers Journal

Zero Carb Co. teams up with Grupo Bimbo on gluten-free breads

July 12, 2023
By Bakers Journal

Left to right: Bert Tournois and Rasit Görgülü BOX, Jannouk Friesen-Wiltink, Jacob Friesen, Wiltink and Roel Orsel, CEO Zero Carb Company.

Wageningen, The Netherlands – Gluten-free, zero-carb bread startup Zero Carb Company has formed an alliance with Grupo Bimbo.

Zero Carb Company, a joint venture startup of Wiltink and BOX NV, announced a strategic partnership with Grupo Bimbo, a company active in more than 34 countries.

ZCC has spent five years developing a gluten-free, carbohydrate-free bread range. The company said the breads are high in protein and dietary fibre, offering a healthy option for consumers seeking a gluten-free, reduced carbohydrate or keto diet.

The companies said this partnership brings opportunities for further product development aimed at specific geographic markets.

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Wiltink will be the first licensee for the Benelux countries, using their YAM Keto brand.


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