Bakers Journal

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Vegaste partners with Chef Munro’s UpMeals


August 26, 2020
By Bakers Journal


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PlantX Logo (CNW Group/Vegaste Technologies Corp.)

Vegaste Technologies Corp. announced that the company has entered into an agreement with Vancouver-based UpMeals to expand its selection of plant-based meals and delivery across Canada.

Through its partnership with UpMeals, Vegaste will offer specially prepared meals to customers across the country. In addition to the Company’s fast growing e-commerce platform, www.PlantX.com, which serves as a digital hub for plant-based education, resources, and community; Vegaste will provide custom-designed, plant-based recipes to chefs and nutritionists at UpMeals, who will then prepare a rotating line of plant-based menu items for purchase on the PlantX website. The chef-prepared meals will be available for delivery on a weekly basis across Canada.

UpMeals is a food technology company that provides branded, prepared-meal solutions to businesses seeking convenient, healthy food options for their employees or customers. Founded in 2018, UpMeals’ team of nutritionists, professional chefs, and designers will help develop the PlantX delivery model across Canada. With their shared vision of accessibility through means of national distribution, the partnership will help broaden access to those interested in a plant-based diet and cultivate a community of wellness and health.

UpMeals is led by its co-founder and CEO, Drew Munro, who has 16 years of professional cooking experience, and 10 years of high-end catering experience. In addition to cooking, Munro is a consultant and owns Drew’s Catering & Events, an award-winning catering company with a team of 25 employees and over 50 event staff. He has a track record of increased profitability while retaining his passion for serving fresh, made-in-house menu items.

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“We are very excited to be working with UpMeals,” said Sean Dollinger, PlantX founder in a statement. “With our partnership, we can work toward giving people healthy living and longevity, and to me that would be the most rewarding thing out there.”

“We’re thrilled to be entering into this partnership with PlantX,” said Drew Munro, co-founder and CEO of UpMeals in the press release. “They are an innovator in the plant-based space and we’re excited to help them achieve their goals and reach their customers in new, exciting ways.”

Since its inception in October, 2019, the Company’s PlantX platform has quickly emerged as an industry leader. As the fledgling plant-based sector continues its explosive growth, the Company will be at the forefront by continually evolving and delivering new ways to expand PlantX. With its forward-looking, cutting edge approach, the Company will continue to secure significant partnerships across North America while exploring innovative ways to expand both its e-commerce capabilities and digital resources to help educate, inspire, and uplift consumers.