Bakers Journal

SweeGen creates stevia-based sugar reduction portfolio

September 6, 2019
By Bakers Journal

Logo courtesy of PRNewsfoto/SweeGen, Inc.

SweeGen, a nature-based sweetener company, announced the launch of its advanced stevia-based sugar reduction platform, BESTEVIA® Taste Solutions.

Product manufacturers will find the enhanced portfolio valuable in saving time and cost during their product development cycle. The platform is label friendly, nature-based, non-GMO, and cost competitive.

SweeGen previously built a distinctive non-GMO stevia platform and now enters a new business of product development for – amongst others – dairy, beverage, nutrition and confectionary with BESTEVIA® Taste Solutions.

The company’s portfolio and expanded services provide clients with more options for delivering a full-taste experience for sugar reduced food and beverages with a sweetness profile and mouthfeel of sugar-made products.


“Our clients are faced with challenges in formulating reduced sugar products without compromising taste. SweeGen has the product development expertise and creative building blocks to provide solutions. We are excited to introduce our BESTEVIA® TASTE SOLUTIONS which offers the sweet taste experience consumers prefer,” said Shari Mahon, senior vice president of product development in a press release. 

Mahon explains, “This platform enables my team and our clients to work together even closer. It is built on a strong stevia foundation, and is enhanced with our creative building blocks to provide a custom blended solution that delivers best tasting products.”

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