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Solvay unveils clean label vanillin replacement


July 16, 2018
By Bakers Journal
Muffins made with Rhovanil® US NAT Image courtesy of Solvay

Solvay, a provider of vanillin and ethyl-vanillin ingredients, introduces its new naturally-sourced ingredient, Rhovanil® US NAT – to the U.S. market at IFT 2018.

Catering to rising consumer demand for true-to-nature products, the vanillin replacement meets U.S. natural flavour regulations and is ideal for manufacturers looking to reformulate an existing product, or create a new one, for clean label status. 

The latest addition to Solvay’s portfolio of high-quality natural and functional vanillin-based solutions, Rhovanil® US NAT is a highly pure, naturally-sourced ingredient that is easy-to-use and serves as a one-for-one drop-in replacement for synthetic vanillin. It delivers high intensity flavour and typical vanillin notes for an improved taste experience across a wide variety of applications, including chocolate, confectionery, bakery and beverages. This means that US food and beverage manufacturers are better positioned to deliver on-trend ‘natural’ and ‘clean label’ products without compromising on consumer appeal.

“Helping our customers overcome their formulation, or even re-formulation, challenges to offer tasty natural products that consumers love is a key priority for us,” commented Edouard Janssen, Senior Vice President & General Manager, Solvay Aroma Performance, Americas in a press release. “The launch of Rhovanil is the latest example of our continued investment in, and commitment to, expanding our natural vanillin offering. Like other ingredients in our growing portfolio, it promises consistent quality and supply and the highest purity and safety, supported by our long-standing expertise in vanillin and ethyl-vanillin production.”

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As well as boasting a clean label, non-GMO and allergen-free profile, the product is FDA compliant, in addition to being Kosher and Halal certified.