Bakers Journal

News
Peek Freans to make appearance on soap opera


September 18, 2008
By Brandweek

Sept. 18, 2008 — Peek Freans, the 150-year-old Canadian biscuit line (which
also is sold in parts of the U.S.), has become embroiled in a
series of love, hate, mystery and heartbreak storylines as Kraft
looks to market the brand to a hipper and younger mobile audience. | READ MORE