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Cadbury chairman insults Kraft in open letter


September 15, 2009
By BNET.com

Sept. 15, 2009 – It wasn’t enough for Cadbury to simply reject Kraft’s surprise $16.7 billion takeover offer. Cadbury chairman Roger Carr had to spell out just how “unappealing” and “unattractive” he finds the prospect of a merger with “a low growth conglomerate” like Kraft.

Sept. 15, 2009 – It wasn’t enough
for Cadbury to simply reject Kraft’s surprise $16.7 billion takeover
offer. Cadbury chairman Roger Carr had to spell out just how
“unappealing” and “unattractive” he finds the prospect of a merger with
“a low growth conglomerate” like Kraft.

In an open letter to Kraft CEO Irene Rosenfeld,
Carr described Kraft as “a company with a considerably less focused
business mix and historically lower growth [than Cadbury]” and he
reiterated that Cadbury is doing perfectly well on its own, thank you
very much.
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