New Puratos Canada website aims to inspire bakers

Bakers Journal
December 06, 2017
Written by Bakers Journal
Puratos Canada's improved website was tested on customers for user-friendliness and content value throughout its development.
Puratos Canada's improved website was tested on customers for user-friendliness and content value throughout its development.
Mississauga, Ont. – Puratos Canada’s updated website aims to inspire bakers by showing finished applications and recipes.

The company developed the website, www.puratos.ca, in response to feedback that customers were seeking inspiration for their end products that can be created using the ingredients the company supplies.

The new website features improved navigation and functionality with a clean and contemporary layout, the company said in a news release. In addition, the live-chat option allows quick and efficient addressing of customers’ questions and concerns.

It was tested on customers throughout its development for user-friendliness and to ensure content would add maximum value to their businesses.

“At Puratos Canada, we are excited to launch the new website and hope it will benefit all of our Canadian customers; providing ingredient inspiration as well as practical support,” Liesbet Vandepoel, marketing director for Puratos Canada. “We look forward to receiving feedback on the new site and continue to grow and develop, as our customers and their needs do the same.”

The website is currently available in English. A French version is underway.

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