Puratos acquires Pure Food
April 27, 2011
By Bakers Journal
April 27, 2011, Brussels – Puratos Group has acquired fruit fillings producer Pure Food Investment.
Latvia-based Pure Food specializes in the production of fruit and berry preparations for bakeries, confectioners, ice cream, yogurts and desserts. The company’s expertise in sourcing and cleaning of berries, aseptic industrial packaging, and modern production techniques will bring synergies and vertical integration to Puratos.
“The acquisition of Pure Food will allow Puratos to develop its business with industrial bakeries and patisseries in the region, as well as strengthening its presence in the artisan and supermarket in-store bakeries,” said Simon Peel, Nordic regional director for Puratos. “Our customers are continuously looking for new innovative options for the production of patisserie and these products will complement our existing products and ranges.”
The acquisition is subject to approval by the regulatory authorities.
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