IBA bakery show attracts more than 79,500 visitors

NEWS HIGHLIGHT

IBA bakery show attracts
more than 79,500 visitors
More than 79,500 trade visitors came to the IBA show from Oct. 3-9, where they discovered innovations and new developments presented by 1,059 exhibitors from 55 countries.

Oct. 13, 2009, DUSSELDORF, Germany
– More than 79,500 trade visitors came to the IBA bakery show from Oct. 3 to
9, where they discovered innovations and new developments
presented by 1,059 exhibitors from 55 countries.

This vote of confidence has further strengthened IBA's status as a leading international trade fair for the bakery sector.

"IBA 2009 is going extremely well indeed," said Peter Becker, president of the German Bakers' Confederation. "Before the fair, the initial forecasts were somewhat subdued, but the quantity and quality of the visitors has far exceeded all our expectations. This fair has raised the bar. All through the event there has been a definite air of confidence and a willingness to invest. IBA 2009 has reflected the unlimited dynamism that there is in the baking trades. It is the most important innovations powerhouse for the next three years, and one that will drive the market forward."

IBA is the home of bakers from all over the world, a claim which underlines the event's unique status internationally. Visitors came from all continents to this world market for baking. Around 55 per cent of the total number of visitors were from outside Germany. On the 123,000 square metres of exhibition space at IBA, baking businesses large and small were able to find everything and anything relevant to the sector, from sales concepts to take-away products, ice cream and coffee.

Also in the spotlight were energy-efficient oven and refrigeration technology and improved raw materials. 91.4 per cent of those surveyed stated they thought this comprehensive product portfolio was "excellent to good."

"The range on show at iba covers the entire spectrum of products and services for bakers, confectioners, caterers and coffee-shop owners," said Dieter Dohr, managing director of GHM, Gesellschaft für Handwerksmessen mbH.

"At this international platform visitors were able to gain in-depth orientation in the market and experience first hand the competition between the ideas that will shape tomorrow's market. Everybody there was able to taste, smell and see this exciting, seven-day contest, and take home a wealth of new ideas to consider. A particularly fascinating part of the fair, for many visitors, were the machines for industrial production, fully assembled and in working order – each day there were live demonstrations of their capabilities. You don't find this type of presentation anywhere else in the world."

The next IBA takes place Sept. 28-Oct. 3, 2012, at the New Munich Trade Fair Centre in Munich, Germany.