Attendance up at this year’s iba show
By Laura Aiken
Munich, Germany – The 23rd iba ended with more than 77,500 trade visitors, an increase of 10 per cent compared to 2012.
The show, which ran from September 12-17 in Munich, Germany, featured 1,309 exhibitors.
In a visitor survey reported by iba, more than half the attendees stated they had completed sales transactions at the trade fair.
For the majority of the trade visitors, who came from more than 170 countries, the search for novelties was on top of the list of their expectations. The survey said 95.2 per cent gave the top marks “good or excellent” in this regard. New products and lots of inspirations for everyday business in all areas of the industry, among them production technology, packaging, logistics, raw materials, energy, hygiene, shop fitting, snacks, coffee, marketing and sales concepts awaited the professional audience.
Another reason for the satisfaction was the high professional expertise of both domestic and foreign visitors. When asked to judge the quality of the visitors, 85 per cent of the companies gave out top marks.
If you believed the barometer of public opinion carried out among the visitors at iba, there is nothing stopping the positive development of the baking industry. The vast majority (82.6 per cent) estimate the economic situation of their industrial sector to be “good to excellent“.
This estimation is significantly more optimistic than at iba 2012 (75.7 per cent).
The next iba will take place September 15-20, 2018 in Munich.