Munich to become IBA’s permanent home
October 9, 2009 By Bakers Journal
Oct. 9, 2009, MUNICH, Germany – IBA is to get a permanent home in Munich. Through 2024 the venue for one of the world's leading trade fair for bakers and confectioners will be the Bavarian capital.
The decision was made at IBA 2009 by the fair's advisory board, on the recommendation of the German Bakers' Confederation, the official sponsor of the fair. Every three years, from 2012 onward, Munich will be welcoming the world market for baking to the city. IBA is organised by GHM Gesellschaft für Handwerksmessen.
"With this long-term commitment to Munich as a location for the fair we are laying a solid foundation for IBA as the world's leading trade fair for the baking trades. In doing so, we are giving exhibitors and trade visitors certainty for their long-term planning," said Peter Becker, president of the German Bakers' Confederation.
This decision on the event location, and the partnership between the German Bakers' Confederation and GHM, demonstrate a joint will to further strengthen IBA.
"We thank the German Bakers' Confederation and our advisory board most warmly for this demonstration of trust in our sector expertise and capabilities. In particular the length of the agreed partnership – through 2024 – is a chance for us now to push ahead strongly with the further development of IBA. We look forward to this exciting task," said Dieter Dohr, managing director of GHM.
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