Bakers Journal

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Electrolux changes territory representation


July 22, 2019
By Bakers Journal
Logo courtesy of Electrolux Professional

Electrolux Professional announced that it has made changes in the territory representation for the Midwest area.

Redco Foodservice Equipment LLC will be representing Electrolux in the following MAFSI territories:

  • MAFSI Territory 17 including the Chicago Metro area, part of Illinois, northern Indiana and part of Wisconsin.
  • MAFSI Territory 18 including Wisconsin, Upper Michigan
  • MAFSI Territory 19 including North Dakota, South Dakota, Minnesota and western Wisconsin.

“We are very excited that Redco has decided to be our representative as it expands our presence in these territories and brings in a sales organization that is aligned with Electrolux Professional’s approach to selling cooking solutions, educating the customer and offering live cooking demos to showcase our products and tailor the proper solution to each and every customer,” said, Roger Kenney,Territory Sales Manager for Electrolux Professional in a press release. “The addition of Redco has elevated the US landscape for Electrolux Professional and we look forward to great and exciting opportunities ahead.”