Bakers Journal

Electrolux launches new products, new brand at HostMilano 2019

October 16, 2019
By Bakers Journal

Electrolux will unveil its new logo and products at the HostMilano show.

At the Host Milano exhibition, Electrolux Professional is officially introducing the new Electrolux Professional brand, replacing the Electrolux logo. The new brand identity is still recognized but has a clearer positioning creating an improved orientation for customers. It also demonstrates that Electrolux Professional is the OnE global business partner under one brand.

Alberto Zanata, President of Electrolux Professional, commented in a press release: “This edition of Host promises to be a historical attendance for the company, being the right stage to present some of our latest champions. In addition, our new brand will support us in our work to be the OnE trusted partner, offering a full set of best-in-class products and superior customer care and innovation. And to make their work-life easier, more profitable – and truly sustainable every day”.

Electrolux Professional will take center stage to demonstrate its core values and identity, offering delegates an immersive experience of the company mission to make the customers’ work-life easier, more profitable, and truly sustainable every day.

This year’s exhibition will allow Host visitors to find out why and how Electrolux Professional aims at being the trusted partner for customers, managing all their operations and creating the ultimate business value for them, over a lifetime:

  • Integrating a wide offer for Food and Beverage under one brand;
  • Leading the way in designing solutions with sustainability and a human-centric approach at heart, so that they are easy to use, maintain and service, but also productive, efficient and reliable;
  • Helping customers to increase productivity thanks to a web platform to manage their entire operations: products and services will be connected so that their performance will be visible via real-time access to data; moreover, customers will have one contact point for a lean and effective service.

Ultimately, ergonomics will be on stage. Electrolux Professional is aware that chefs can get the most out of ergonomically designed kitchen appliances in terms of profitability, streamlined flows, and quality of the workplace. At Host, the company will showcase its pioneering 4-star ergonomics certified by ErgoCert, a certifying institute that tests products to assure they meet the highest ergonomic standards.

The new ovens and blast chillers range called SkyLine will be the flagship for all the live chef demos in the booth. Based on the combination of smart technology and human-centered design, SkyLine is born to set a new bar in the cook and chill division and in the overall professional kitchen business.

The unique SkyDuo allows the oven and the blast chiller to be synchronized and communicate with each other, thus making the work-life in the kitchen leaner, always getting top food quality with the highest productivity.

The show will also feature the SpeeDelight, a high-speed cooking solution designed to deliver a variety of tasty grab-and-go dishes more than three times faster than traditional appliances – will be on stage, highlighting the business opportunity created by delivering trendy menus at record speed, from breakfast delights to dinner gourmet – all around the clock.

Print this page


Stories continue below