Bakers Journal

Bakery China 2024 set for NECC Shanghai in May

March 27, 2024
By Bakers Journal

Shanghai – The China Association of Bakery and Confectionery Industry, in collaboration with Bakery China Exhibitions Company Ltd., will present Bakery China 2024 from May 21-24 at the National Exhibition and Convention Center in Shanghai.

The trade show will cover an exhibition area of 320,000 square metres and feature more than 2,200 renowned brands from nearly 30 countries and regions showcasing diverse products. With an estimated attendance of more than 400,000 visits from more than 130 countries and regions worldwide, this event welcomes professionals in the bakery industry.

Established in 1997, the annual event welcomes Chinese baking distributors, chain stores and decision-makers from baking food production companies.

One of the key highlights of this exhibition is the addition of the Independent Baking Brands, Original Equipment Manufacturer (OEM)/ Original Design Manufacturer (ODM) Products, and Bakery Industry Franchise Exhibition areas. These provide a dedicated space for showcasing the autonomy of baking brands, the opportunities for product OEM/ODM collaborations and bakery industry franchises.


The professional industry events feature local heavyweight competitions and serve as the China qualifiers for various international baking competitions.

Confirmed major exhibitors include Fonterra, Lesaffre, Yihai Kerry, Richs, Puratos and Nestlé.

To reserve a booth, visit

To pre-register as a visitor, visit

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