Bakers Journal

Bakery China 2024 Set for NECC Shanghai in May

February 6, 2024
By Bakers Journal

Shanghai – The China Association of Bakery and Confectionery Industry, in collaboration with Bakery China Exhibitions Co. Ltd., will present Bakery China 2024from May 21 to 24 at the National Exhibition and Convention Center in Shanghai.

With 320,000 square metres of exhibition space, organizers expect more than 2,200 brands from 30 countries and regions to showcase their products. Attendance is estimated to reach more than 400,000 visits from more than 130 countries and regions.

Bakery China, established in 1997, is an annual industry event that serves the entire baking industry chain. The event historically has attracted top 100 Chinese baking distributors, chain stores and decision-makers from baking food production companies.

One of the key highlights of this exhibition is the addition of the Independent Baking Brands, Original Equipment Manufacturer (OEM)/ Original Design Manufacturer (ODM) Products, and Bakery Industry Franchise Exhibition areas in its 26th edition. This provides a dedicated space for showcasing the autonomy of baking brands, the opportunities for product OEM/ODM collaborations, and the thriving bakery industry franchises.


The professional industry events feature local competitions and serve as the China qualifiers for various world-class baking competitions. Bakery China is a platform for companies to unveil their new products and technologies. Confirmed major exhibitors include Fonterra, Lesaffre, Yihai Kerry, Richs, Puratos and Nestlé.

According to statistics, in 2022, China’s baking industry surged to 285.3 billion yuan in value, benefiting from the post-pandemic recovery and the trend of upgraded and diversified consumption. Emphasizing the health and nutrition of bakery products, the industry is projected to steadily expand, with an estimated size of 351.8 billion yuan by 2025. This rapid growth showcases China’s booming bakery industry, driven by increasing consumer demand and evolving preferences.

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