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Dunkin’ Donuts again sets sights on China


November 24, 2008
By The Boston Globe

NEWS HIGHLIGHT

Dunkin' Donuts again sets sights on China
The sweet potato doughnuts are a dead giveaway: This is no ordinary Dunkin' Donuts.

The sweet potato doughnuts are a dead giveaway: This is no ordinary Dunkin' Donuts.

And it was no ordinary store opening in Shanghai yesterday for the
Massachusetts chain. Dancers in lion costumes exorcised evil spirits
and summoned luck and fortune. Hundreds of customers lined up for their
first chance at Dunkin's offerings at the new shop, a two-story venue
with couches and cushy chairs.

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The new store heralds the chain's
return to China after giving up on the market a decade ago. Foreign
companies have long coveted the opportunity to sell products to the
world's most populous country, but not everyone has succeeded. Trying
to cater to 1.3 billion consumers can be daunting, and bureaucratic
hurdles there only make it harder. | FULL STORY


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