Bakers Journal

Baker and business coach Mark Dyck to headline Bakery Showcase in May

February 16, 2023
By Bakers Journal

Find out what's new at the BAC’s exciting annual event in Vancouver

Feeling pulled in 10 directions when it comes to social media? Don't worry – Baking business coach Mark Dyck will walk you through How to Tell the Story of Your Bakery!

The Baking Association of Canada is pleased to announce the next Bakery Showcase will take place May 14-15, 2023, in Vancouver. Check out the recently updated schedule and speaker lineup at bakeryshowcasecanada.ca and find something for everyone involved in the baking industry: education sessions, demonstrations, exhibitors, competitions and more.

We are excited to welcome Mark Dyck as our keynote speaker!

Many of you will know Mark as creator and host of the Rise Up! The Baker Podcast featuring conversations with professional bakers and bakery owners from around the world. He is the founder of Bakers4Bakers.org, a global community of bakery owners working together to build successful, sustainable bakeries.

Mark specializes in helping people tell better stories and leaders make meaningful change. After a successful corporate career, Mark took a big leap with his wife Cindy and opened Orange Boot Bakery in Regina, Sask. Their small, traditional bread bakery was known as much for its generosity, humanity and devoted customers as for its delicious bread and pastries. Here’s how Mark describes Telling the Story of Your Bakery, his keynote talk aimed directly at small and independent bakeries and baking professionals.

You opened your bakery because you wanted to build something special.  Something different.  Something that is uniquely your own.  

But telling your story so it stands out from the crowd often seems impossible.  We get caught up in the noise and the chatter, trying to figure out the next platform, trying to beat The Algorithm, and working on our dance moves rather than our products, our team or our customers. In all that striving and chasing, we lose sight of the people we want to reach and the actual story we want to tell.

There is a better way.  A way to get your message out to the people who are desperate to hear it.  We’ll get there by telling better stories.  

In this session, you will learn key techniques that will help you tell better stories about your bakery and more.  You will learn a simple framework for finding the best stories to tell and the best place to tell them, without worrying about The Algorithm.  And you won’t have to learn how to dance (unless you really want to)!

What’s new?

Here is a sampling of the latest speakers joining our lineup:

  • A powerhouse panel celebrating Women in Baking, sponsored by Ardent Mills, that will include Tracey Muzzolini of Christies Bakery in Saskatoon, Babette Kourelos of Babette’s Bread of Langley, B.C., and Mary Mackay of Terra Breads Inc. of Vancouver!
  • Top bakers and pastry chefs from Vancouver Island University and Vancouver Community College demonstrate techniques and field questions on the baking stage, including program chair Aron Weber on Beekeeping and the Baker: Sharing my insights and experience keeping bees as a pastry chef!
  • Champion pizza chef and owner-operator Diana Cline and other top pizza chefs  demonstrate pizza-making techniques – dough preparation, stretching, balancing flavours and more – at the Canadian Pizza Summit stage.
  • The History and Culture of Pizza by renowned chef and co-author of Modernist Pizza.
  • An engaging Canadian Women in the Pizza Industry led by Stephanie Swane, publisher

What else to expect at Bakery Showcase

BAC looks forward once again to welcoming the industry at that time to Canada’s premier baking industry event – the largest and only baking industry business-to-business trade show and conference produced in Canada.Join thousands of industry professionals from bakeries (retail, wholesale, commercial, in store), grocery and food-service outlets.

Exhibit in the trade show filled with 350 booths in about 100,000 square feet showcasing baked goods (fresh, proof-and-bake, par-baked, freezer-to-oven, thaw-and-serve) baking ingredients, equipment, packaging services and technology.

Enjoy the company of your peers, recharge and benefit from an exciting lineup of inspirational speakers, education sessions, competitions and demonstrations, including:

  • Baker and podcaster Mark Dyck offers guidance on how to tell the story of your bakery . . . and how it can help your bottom line.
  • A new Mother’s Day Cake Decorating Competition will allow baking and pastry students to flex their creativity and display their new skills in honour of this very special person!
  • A powerhouse panel celebrating Women in Baking, sponsored by Ardent Mills, that will include Tracey Muzzolini of Christies Bakery in Saskatoon, Babette Kourelos of Babette’s Bread of Langley, B.C., and Mary Mackay of Terra Breads Inc. of Vancouver!
  • The Baking Association of Canada’s annual general meeting and meet-and-greet: Come see what the BAC is up to and what it can do for your business.
  • Mark Dyck will lead an exciting panel of up-and-coming bakers sharing their origin stories, struggles and triumphs.
  • What does a sustainable bakery look like – and how do we get there? Learn strategies from a panel that includes Matt Cimon, president of Portofino Bakery and co-founder of Bond Bakery Brands, and Michelle Reid of B Lab/B Corp.
  • Technical Talk: Dr. M. Hikmet Boyacioglu, Applications Development Specialist, KPM Analytics, Cereals & Grains Association, on Why Damaged Starch Is a Must Parameter in Flour Specifications for Bakers.
  • Top bakers and pastry chefs from Vancouver Island University and Vancouver Community College demonstrate techniques and field questions on the baking stage, including program chair Aron Weber on Beekeeping and the Baker: Sharing my insights and experience keeping bees as a pastry chef!
  • Champion pizza chef and owner-operator Diana Cline and other top pizza chefs  demonstrate pizza-making techniques – dough preparation, stretching, balancing flavours and more – at the Canadian Pizza Summit stage. Come see Steven Che, Wild Flour Pizza Co., and Andy Finlayson, 70 Pizzeria, bring international flavours to their very different crusts!
  • The Canadian Pizza Summit and Chef of the Year Competition featuring top chefs vying for a trip to Las Vegas Pizza Expo! Discover what the most creative pizza chefs in Canada are doing with dough and toppings. And, if fresh pizza is a significant part of your business, plan to register to compete!
  • The History and Culture of Pizza by renowned chef and co-author of Modernist Pizza.
  • An engaging Canadian Women in the Pizza Industry led by Stephanie Swane, publisher of Modernist Pizza.
  • Great Canadian Baking Show finalist Zoya Thawer and other surprise baking industry celebrities!
  • And much more! 

The networking continues Sunday night with an exciting Captain’s Feast evening dinner cruise. The Baking Association of Canada’s BC Chapter invites you to a dinner cruise on the M.V. Abitibi to celebrate Bakery Showcase and raise funds for our baking and pastry students. Experience dining in cruise-ship elegance, through the quiet waters of False Creek by the glitter of Science World and into the Inner Harbour. Take in the beautiful West Vancouver shoreline. This is a rare opportunity to network and celebrate with your friends and colleagues. Enjoy a West-Coast buffet dinner and a fully licensed bar. Space is limited, so don’t miss out!

Register here at baking.ca!

Check out the lineup, updated weekly, at bakeryshowcasecanada.ca, register now and we’ll see you at Bakery Showcase!


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