By Bakers Journal
ARYZTA Canada, frozen baked goods provider, announces the launch of their new website designed for Canadian foodservice customers. Available in English and French, the visual site spotlights the brands that the company offers its Canadian foodservice customers. The website provides detailed information on its baked goods portfolio, from artisanal breads to gourmet desserts.
“Aryztafoodservice.ca is an excellent introduction to our company and clearly reflects our commitment to customers,” says Lisa Papaloni, marketing director at ARYZTA Canada in a press release. “Since entering the Canadian market in 1979, we have focused on offering foodservice providers and retailers frozen and ready-to-bake solutions with the highest standards for food safety and quality. Through the website, visitors can learn more about who we are, how we can help them expand their business, and some of the multiple ways in which our foods can be prepared to attract consumers and drive sales.”
The site includes an ‘inspiration’ section that showcases the culinary creations that are possible with ARYZTA’s food assortment. Tapping into consumers and customer insights, the section utilizes photography to inspire foodservice operators with multiple uses for baguettes, brownies, English muffins, muffins, cookies and waffles.
“The main message we aim to convey with the site is that we are committed to meeting the bakery needs of our customers,” says Tanya Cheddi, customer marketing manager at ARYZTA Canada. “Our value to customers lies in our irresistible foods, but also the know-how to help drive sales and profitability. That is our promise to customers and a key ingredient in our success around the world.”