Alberta foodservice industry event to re-launch

May 28, 2010, TORONTO – The Alberta Foodservice Expo – formerly known as
the Alberta Foodservice Show – is set to re-launch at the Calgary Exhibition & Stampede
Grounds (BMO Centre) Oct. 24-25, 2010.

Previously owned and operated by the Canadian Restaurant and Foodservices Association (CRFA), the event was recently acquired by MediaEdge Communications Inc.

The acquisition complements a media partnership between MediaEdge and CRFA, which will be the title sponsor of the show and work closely with MediaEdge to develop and promote the event.

The show will feature a wide range of offerings, including exhibits of leading-edge products and services, an in-depth educational program, industry awards, networking events, special pavilions, local/organic producer marketplace sections, cooking stages, celebrity guests and much more. All of the show activities will be developed by the event organizing committee and others in the industry that have provided and will continue to provide feedback and ideas.

“Based on their solid track record, we’re confident that MediaEdge will provide this important region with an event the entire foodservice industry can be proud of,” said CRFA president Garth Whyte.

“I have reviewed the strategy and initial working plan for the Alberta event, and it is very much in synch with CRFA’s goals, which are to provide foodservice operators with resources to help them grow and prosper, and to highlight to government the innovative and entrepreneurial spirit of this industry."