Bakers Journal

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A pro’s guide to wedding cakes


February 28, 2011
By Bakers Journal

wedding_cakeBOOKSTORE FEATURE

A pro's guide
to wedding cakes

Wedding Cake Art & Design: A Professional Approach is a comprehensive guide to art, craft and the business of creating and selling wedding cakes.

wedding_cake  

  

Wedding Cake Art & Design: A Professional Approach is a comprehensive guide to art, craft and business of creating and selling wedding cakes.

This beautiful book combines inspirational designed with technical and business advice for succeeding in the competitive wedding cake market.

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Master cake decorator Toba Garrett includes stunning designs for cakes inspired by textiles, seasons, fashion colors, flowers, and much more, and gives decorators the tools to translate their own clients' ideas into creative new designs.

  • Decorating techniques ranging from simple to advanced are explained in a clear, fully-illustrated, step-by-step format
  • Sample scenarios included throughout the book show readers how to handle a client consultation and how to create appropriate cakes for every client's budget, theme, and creative needs
  • Nearly 200 beautiful full-colour photographs showcase finished cakes and illustrate key decorating techniques, while full-color illustrations provide insight into the professional decorator's creative process
  • Author Toba Garrett is one of the country's foremost artists in the field of cake decorating and the founder of the Institute for Culinary Education’s Department of Cake Decorating and Design, where she now serves as master chef–instructor and where she has trained some of the top cake artists in the world

To purchase Wedding Cake Art & Design: A Professional Approach, please visit the Annex Bookstore .