A pro’s guide to wedding cakes

February 28, 2011 – Wedding Cake Art & Design: A Professional Approach is a comprehensive guide to art, craft and business of creating and selling wedding cakes.

This beautiful book combines inspirational designed with technical and business advice for succeeding in the competitive wedding cake market.

Master cake
decorator Toba Garrett includes stunning designs for cakes inspired by
textiles, seasons, fashion colors, flowers, and much more, and gives
decorators the tools to translate their own clients' ideas into
creative new designs.

    • Decorating techniques ranging from simple to advanced are explained in a clear, fully-illustrated, step-by-step format
   
• Sample scenarios included throughout the book show readers how to
handle a client consultation and how to create appropriate cakes for
every client's budget, theme, and creative needs
    • Nearly 200
beautiful full-colour photographs showcase finished cakes and illustrate
key decorating techniques, while full-color illustrations provide
insight into the professional decorator's creative process
    •
Author Toba Garrett is one of the country's foremost artists in the
field of cake decorating and the founder of the Institute for Culinary
Education’s Department of Cake Decorating and Design, where she now
serves as master chef–instructor and where she has trained some of the
top cake artists in the world

To purchase Wedding Cake Art & Design: A Professional Approach, please visit the Annex Bookstore.