Bakers Journal

News
Year of the cracker


March 3, 2011
By Baking Management

March 3, 2011 – This time last year, crackers were riding high on
consumers’ newly acquired frugality. As not much has changed
economy-wise in a year, the cracker outlook remains bright.

March 3, 2011 – This time last year, crackers were riding high on consumers’ newly acquired frugality. As not much has changed economy-wise in a year, the cracker outlook remains bright. Manufacturers are taking full advantage of the cracker-happy climate, promoting myriad new varieties and pouncing on today’s eating trends. | READ MORE