Bakers Journal

A New Dawn

March 30, 2017
By Audrey Fernandes

Dawn Foods’ passion translates into new initiatives aimed at customers’ success

After nearly a century of serving the bakery business, Dawn Foods’ optimism and dedication to the industry is stronger than ever. Dawn proudly support our customers, helping to make life’s special moments more memorable. Running a bakery is a 24/7 labor of love that requires ongoing care, and Dawn is committed to providing industry-leading products, resources and services.

With those core values in mind, recently Dawn has invested in a range of new digital and traditional tools to deliver more bakery knowledge and support.

Dawn is excited to become even more involved in conversations happening in person and online with our customers through our new content strategy. Through our new website, social media channels, and Batter Up publication, we will provide fresh stories, recipes, celebrate our customers, and discuss industry trends and ideas in the baking community.

For our partners and customers in Canada, is the go-to source for all things bakery. Innovation is essential to keep our customers’ business moving forward, and Dawn is dedicated to providing the news, tools, and ideas to keep them at the forefront of the industry. From our extensive list of product offerings to business tools and advice on how to find efficiencies, work on menus and pricing strategies, has it all.

Additionally, Dawn launched North American Facebook and LinkedIn pages in 2016 to connect current and prospective customers with relevant content, insights and strategies. We want to help inspire our customers and celebrate the hard work and care they put into every single piece they create.

For the second year, our Batter Up publication will provide handcrafted stories to help customers grow their business with firsthand advice from other bakers on how to improve operations and boost the bottom line; inspiration for new recipes and decorating techniques; and detailed reporting on industry and consumer trends—and how they could or should affect your bakery’s offerings. This quarterly magazine features articles, infographics, and formulas that matter to our artisanal bakery and small- to mid-size manufacturing customers in the United States and Canada.

Our Dawn customers are why we come to work energized every day. From innovation to inspiration and everything in between, we will work to help build bakers’ businesses by providing high-quality bakery ingredients, products and content to drive success.

We promise bakery business owners and their families around the world that they can count on us to help make life’s sweet moments even better.

Audrey Fernandes is the senior marketing manager of Dawn Foods Canada.

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