Bakers Journal

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Williams offering low-cal meal bundles


February 1, 2012
By Bakers Journal

February 1, 2012, Brantford, ON – To help Canadians stay on track with their New Year's resolutions, Williams Fresh Cafe has rolled-out a new low-cal menu.

The new menu is part of the chain's Healthy Resolutions program and encourages Canadians to maintain a healthier lifestyle by offering a trip to Turks and Caicos.

Williams is now offering two new food bundles called 'Perfect Portions' that contain less than 600 calories, cost under $10 and are paired with a free pedometer to help guests track personal fitness successes. Perfect Portions choices include:

Chicken Compac wrap, soup, apple, choice of green tea or water, and a pedometer.
Tuna Compac wrap, soup, apple, choice of green tea or water, and a pedometer.

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"We decided to introduce the Perfect Portions offerings based on consumer feedback and are excited to see guests' responses to the menu options. In addition to more fresh food choices, guests can take advantage of the opportunity to enter for a chance to win a trip for two to Turks and Caicos by 'liking' us on Facebook," said Lauren McColeman, field marketing manager. "We believe rewarding guests for bettering themselves in 2012 is a great motivator to help maintain those healthy resolutions," she added.

"Our Healthy Resolutions program offers balanced meals at a great value. This is the first step we're taking to provide guests with fresh, healthier alternatives and is the direction Williams is heading," said Corey Dalton, CEO of Williams Fresh Cafe. "We're proud to be evolving, with some future changes to include reducing sodium, offering gluten-free items, and purchasing local and seasonal ingredients," added Dalton.