Bakers Journal

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Baker’s Pride now offering “better for you” options


September 13, 2011
By Bakers Journal

September 13, 2011, Burlington, IA – Baker's Pride Inc. has entered the "better for you" food category with new products and expanded manufacturing capabilities to service its private label, regional and national supermarket chain customers.

The new products include gluten-free cookies, muffins and brownies, everyday cookies and other unique cookies. The new product lines will be manufactured in Clear Lakes, Iowa, by The South Street Bakery Inc, a new division of Baker's Pride Inc.

The South Street Bakery will manufacture both traditional and healthier snack products with attention to smaller, more healthful portions using "better for you" ingredient choices such as whole grain flour and gluten-free choices, among others.

"Millions of people nationwide actively seek out foods with 'better for you' ingredients to not only meet dietary requirements, but to simply put better foods into their bodies," said Ron Danko, Sr., CEO of Baker's Pride and former vice-president of bakery at Wegmans Supermarkets. "We believe that customers are driving this fundamental shift within the food industry. Innovative stores recognize that providing affordable, great tasting more healthful product options to their customers is crucial in today's marketplace."

The Baker's Pride expansion is a result of a lease agreement to operate the baking equipment of Clear Lakes Specialty Products Inc. The agreement will allow the South Street Bakery to manufacture a wide range of healthier cookie and brownie products in the Clear Lakes, Iowa, facility.

In addition to the new products, Baker's Pride will continue to provide retailers with staple items such as sliced, packaged bread and traditional snacking options, including chocolate chip cookies, cake style donuts and brownie cakes, through its three baking divisions.