Bakers Journal

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Trendy labelling clouds food buyers’ decisions


October 23, 2008
By The Globe and Mail

Oct. 23, 2008, TORONTO — Some food labels require a hefty dose of skepticism. With nutrition top of mind for most Canadians, it seems food
marketers will go to any length to convince shoppers their products are
healthy.

Oct. 23, 2008, TORONTO — Some food labels require a hefty dose of skepticism. With nutrition top of mind for most Canadians, it seems food
marketers will go to any length to convince shoppers their products are
healthy.

Chances are you've seen the claims: "made with whole grains," "contains real fruit," "boosts immunity," even "cardioprotective." Food labels are designed to catch your eye and, ultimately, move that product off the shelf and into your shopping basket. | FULL STORY

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