Bakers Journal

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TouchBistro launches Marketing and CRM platform to help restaurants drive repeat business


April 5, 2022
By Bakers Journal

Topics

TouchBistro has launched TouchBistro Marketing, a comprehensive marketing and customer relationship management (CRM) platform that connects restaurants with their guests and drives repeat visits by helping operators automate custom marketing campaigns and promotions.

TouchBistro Marketing integrates with the TouchBistro restaurant management platform, which includes POS, payments, loyalty, online ordering and reservations.

TouchBistro Marketing lets restaurateurs put their marketing on autopilot. Restaurant operators can segment diner data using the built-in CRM platform, automate marketing campaigns with custom promotions that can be redeemed in-venue or via online ordering, collect diner feedback, and create their own ​​custom-branded web app. Using TouchBistro Marketing, restaurants can deepen relationships with customers by putting the right message in front of the right customer at the right time, while increasing repeat visits and revenue.

Promotions can be tailored within TouchBistro Marketing to increase customer engagement. Welcome emails for new guests, promotions that drive traffic during certain days and times, campaigns to boost sales of specific items, and updates about optional add-ons to increase check size are among the many examples of marketing campaigns that can be automated.

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Using TouchBistro Marketing, a restaurant operator can:

Increase profit margins, improve customer retention, increase brand awareness, enhance operational efficiencies and improve marketing program performance.

The company says, it can be tough for restaurants to know what marketing resonates with their audience and to make data-driven decisions without detailed reporting. The platform generates reports that show which marketing activities are getting results.

“With the addition of TouchBistro Marketing, TouchBistro’s comprehensive and integrated restaurant management platform offers all the tools restaurant operators need to ensure their business thrives. The automated marketing tools help restaurateurs improve customer engagement by driving repeat visits and turning first-time visitors into loyal customers,” says Samir Zabaneh, CEO.

TouchBistro Marketing is available for purchase through a TouchBistro sales representative by calling 1-855-363-5252 or visiting touchbistro.com/marketing to book a demo.