Bakers Journal

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Tim’s offers gluten-free item


July 11, 2013
By Bakers Journal

July 11, 2013, Oakville, ON – Tim Hortons is introduced its first gluten-free item, coconut macaroon.

This marks the first menu item in a Canadian quick service restaurant
to be certified gluten-free through the Canadian Celiac Association
(CCA) Gluten-Free Certification Program.

"We've made a commitment to our guests to provide balanced menu choices, and the new gluten-free coconut macaroon is an example of that," says Donna Finelli, vice-president marketing, food and merchandise, Tim Hortons. "Given the growing number of people who have celiac disease and gluten intolerance, we're making it just a little bit easier for friends and families to enjoy eating together at our restaurants. And the new macaroon tastes fantastic, which makes it a great snacking option for everyone, not just those with gluten intolerance."

The CCA's Gluten-Free Certification Program trademark assures Canadians with celiac disease and gluten intolerance that products are safe to consume.
"Living gluten-free can be challenging, especially when it comes to dining out," says Peter Taylor, executive director, Canadian Celiac Association. "The new Gluten-Free Coconut Macaroon is a clear example of Tim Hortons' leadership in the quick service restaurant industry for offering a high quality, high value product to a growing segment of the population."

The product is a meringue-style cookie made with real coconut and drizzled with milk chocolate, and is sold in a pre-wrapped two-piece package to avoid cross-contamination. It's available at Tim Hortons restaurants across Canada for $1.29.