Business and Operations
Quaker launches welcome kits to promote inclusion and raise funds for food banks
July 5, 2023 By Bakers Journal
Toronto – Quaker Canada has created a QUAKERborough Welcome Kit to help promote inclusion and raise money to support Food Banks Canada.
“As Canadians, we pride ourselves on taking care of one another, and in a recent national survey commissioned by Quaker Canada, 93 per cent of Canadians report that it’s important for them to be perceived as a good neighbour,” according to a news release from the brand, located since 1902 in Peterborough, Ont. “However, with only 28 per cent of Canadians feeling a very strong sense of community within their neighbourhoods, there’s opportunity to reconnect with each other now more than ever.”
The brand has created a QUAKERborough Welcome Kit and encourages Canadians to gift a care package to a neighbour, which is filled with Quaker pantry staples made by the team in Peterborough, Ont., and a limited-edition QUAKERborough crewneck made in collaboration with Canadian-made clothing brand Province of Canada.
“Throughout the month of June, the Quaker team has been delivering our QUAKERborough Welcome Kits to new Peterborough residents in collaboration with the New Canadians Centre, but we know that a neighbourly gesture can transcend city limits and that warmth and kindness should have no boundaries,” said Logan Chambers, senior director of marketing, PepsiCo Canada.
Canadians can visit quakerborough.ca to purchase a QUAKERborough Welcome Kit. One hundred per cent of the proceeds from the purchase of each kit will be donated to Food Banks Canada.
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