IDDBA welcomes new education director

Madison, Wis. — Heather Prach is the new education director for the International Dairy Deli Bakery Association.

Prach comes to the Association with considerable retail experience, in both operations and as a supplier, the IDDBA said in a news release. Most recently she helped large retailers and entrepreneurs alike with branding and marketing as a key account manager for Yerecic Label. Prach transitioned an extensive grocery career into organizational growth through gained knowledge. As a regional grocery leader for Whole Foods Market, she was key in rapidly expanding the region and creating tools to improve grocery operations.

“Heather’s retail experience will allow us to grow our support of our members and industry,” said Jeremy Johnson, IDDBA’s vice-president of education. “Her operations background will be a tremendous asset to our goals of developing sales in the dairy, deli, and bakery categories.”

When asked about her passion for the industry, Prach noted she is driven to improve experiences for stakeholders and takes pride in offering solutions through exploring data and insights and systems thinking to support continuous, sustainable improvement.

In addition to her work in the industry, Prach stays extremely busy as an operational leader for indoor motorcycle races and as a yoga instructor.