Bakers Journal

Dawn Foods to take part in Bakery Showcase and sponsor ‘My Canada’ cake competition

April 29, 2024
By Bakers Journal

Photo: Dawn Foods

Brampton, Ont. – Dawn Foods announces its participation in The Bakery Showcase and sponsorship of the ‘My Canada’ student cake competition, taking place on May 5-6, 2024, at the Toronto Congress Centre.

Attendees are invited to visit Dawn Foods at booth #617 to explore bakery solutions designed to meet consumer needs through innovative and elevated applications.

“We’re thrilled to showcase Dawn’s latest bakery innovations and demonstrate our commitment to providing valuable solutions that address our customers’ needs and help their business grow,” said Ken Weir, marketing director of Canada for Dawn Foods. “Our high-quality ingredients help streamline bakery processes and provide even more ways for bakers to provide unique offerings for their customers.”

At the heart of the Dawn Foods booth will be a celebration of all things cake, featuring five versatile cake mixes and bases promising easy preparation, exceptional performance and endless creative possibilities. Featured products include the indulgent Dawn Crème Cake Mix and new Dawn Exceptional Sponge Cake Base and cleaner-label bakery ingredients with no artificial flavours or colours.


An array of bite-sized desserts, European-style pastries, and culturally relevant cakes that capture the latest trends in baking will be also on display. Dawn’s Crème Cake Station will feature an assortment of fillings and icings and the Dawn Donut Bar will offer a variety of cake and yeast-raised donuts for sampling throughout the show.

Dawn Foods to sponsor ‘My Canada’ Student Cake Competition

In addition to its booth presence, Dawn has partnered with the Baking Association of Canada for the ‘My Canada’ cake competition. This unique competition will test and showcase the skills of baking and pastry students from Ontario college baking and pastry programs. Students will craft cakes ahead of the competition that will be on display throughout the event. Austin D’Souza, business development manager at Dawn Foods, will join an esteemed judging panel that includes Marlene O’Connell, Membership Director, Retail Bakers of America, and Allyson Bobbitt, owner of Bobbette & Belle artisanal pastry shop in Toronto.

“Dawn is honoured to partner with the Baking Association of Canada to showcase the incredible creativity of the next generation of bakers,” said D’Souza. “By providing baking and pastry students with a platform to showcase their skills, receive valuable feedback, and forge connections within the industry, we’re not just investing in their futures, but in the future of the next generation of industry leaders.”

The winners of the ‘My Canada’ cake competition, including the first, second and third place, and the People’s Choice Award, will be announced during an awards ceremony on Monday, May 6, at 11 a.m.

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