COBS Bread launches plant-based cinnamon buns
April 27, 2023
By Bakers Journal
Vancouver – COBS Bread recently launched a plant-based cinnamon bun to provide more options to consumers who prefer a plant-based snacking experience.
Available for a limited time, the company’s the Plant-Based Cinnamon Bun differs from COBS Bread’s classic Cinnamon Bun as it offers a dairy-free, plant-based cream “cheeze” icing. The bun is made using plant-based margarine, whereas the classic is made with butter.
“Our customers have been telling us that they want more freshly-baked treats that are plant-based,” said Alannah Villella, COBS Bread’s senior marketing manager of retail and brand experience. “We knew we had a winner when we tested and trialled our Plant-Based Cinnamon Bun – the customer sentiment was that it still had the same great taste as our classic.”
Sales of the cinnamon buns were almost three per cent of COBS Bread’s overall sales during the first week of the release, which is high for a niche product, the company reports.
With the launch of this product, COBS Bread bakeries have introduced labels on other products in the bakery that meet the requirement for customers looking for plant-based options and identify them in their online listings.
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