Bakers Journal

CentrSource kicking off big contest for small biz

August 9, 2011
By Bakers Journal


CentrSource kicking off big contest for small biz
The CentrSource digital marketing platform is launching a new contest to help small businesses win big.

Aug. 9, 2011, Toronto – The CentrSource digital marketing platform is
launching a new contest to help small businesses win big.

Finding the best value in group discounting is may be most difficult for small business. Small business owners in Canada have learned over time that the benefits of group discount can be mixed and don't provide a sustainable approach to building business. Now a "born in Canada" digital marketing platform, CentrSource is promising a better alternative and launching a "Win Big" contest on Facebook to promote themselves as the better alternative.

Group discount models routinely offer discounts ranging 50-95 per cent off at restaurants, spas, clothing stores and similar small business operations. The remaining revenue is then split with the group discount marketing platform, leaving the retailer with little or no margin in the sales generated.

"Small business owners face enormous challenges every day to market their business and reach new customers," said John Kiru, executive director of the Toronto Association of Business Improvement Associations (TABIA). "Getting your business marketed online is a challenge for many and having to do it with razor thin margins is not a choice that works well for everyone."

Created by Canadian founder, Bob Westrope, CentrSource is a new digital marketing platform that empowers business of all types and sizes to generate sales and qualify leads by letting them create and control the type of promotion they promote to customers and manage their own budget in a "pay for results" approach.

To highlight the unique benefits of this alternative model, CentrSource has launched a "Win Big" promotion that enters business owners in a competition to create their own ad on CentrSource. Consumers will vote for their favourite ad, deciding who will win a $15,000 cash prize and six months of free advertising.

"From our perspective CentrSource is the better choice for local businesses across Canada that doesn't box business owners into the "one size fits all" approach common among our competitors," said Bob Westrope, Founder of CentrSource. "CentrSource offers small business an online marketplace where they can compete and succeed on their own terms. Our Win Big contest is a great way to get introduced to this concept and win a big deal for your business in the process."

The CentrSource Win Big contest is open to any small business in Canada between now and August 31.

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